Limited by scale and capital, many companies can only expand their business to a limited area around the location with limited market space. However, e-commerce can promote products to all parts of the world. It has now become the important way for enterprises to expand sales and win new development space.
More and more enterprises are joining e-commerce, which provides high-speed development momentum for e-commerce. However, due to the great differences in management and operations between traditional industries and e-commerce, e-commerce is not really “low barriers and low investment” as rumors. It is not easy to succeed if you do not really know e-commerce.
Many companies doing e-commerce now only know that e-commerce industry can make money and expand the market before entering the e-commerce industry. It is simply a “benefit-making” business. But most companies don’t think clearly about one question: How do I position myself? How do I start my business reasonably? Here are 5 points you have to know before starting e-commerce business.
- Confirming Core Products
First of all, we must position our products well. Products must have certain characteristics and selling points. Take prom dress industry as an example, we all know that they are so many prom dress wholesalers online but how can your products catch retailers’ eyes, the points follows become necessary: novel packaging, preferential prices, unique styles, matching sales and so on. Before the product is introduced, you should do enough market research. It is best to analyze the popular products recently.
- Selecting a Viable Platform
Before an enterprise starts e-commerce, the first thing to do is to choose a model suitable for the development of the enterprise. The correct development of the website’s business model allows companies to take fewer detours in online marketing and promotion, maximizing unnecessary expenses and maximizing profits. Like a certain “industrial website chain franchise” model, only a small amount of franchise fee can allow enterprises to have their own e-commerce website, but also to facilitate the operation of the website, brand promotion for franchisees. It not only provides the protection for the success of the enterprise business but also saves a lot of capital investment and human resources for enterprises. Good e-commerce websites often consider the interests of corporate users in the market positioning and provide consumers with all the services that the website provides.
- Paying Attention to Technology
The technology mentioned here does not only refer to the level of technology, but also the technical personnel and attitudes. In general, when companies build a website platform for franchisees, they not only rely on pure knowledge to consider the functions of the platform it created, but also to fully understand the franchisees, and then combine the knowledge of traditional business to comprehensive consideration of technology. After all, in a comprehensive view, franchisees are insiders of the industry, and lay people often do only half of the job.
- Arranging Reasonable Cost
Although the legendary e-commerce cost is not high, the cost investment is indispensable. You may not be able to gain much even if you invest not to mention that if you don’t know too much about it. Some e-commerce platforms only need you to pay a certain amount of franchise fees to enjoy services such as building stations, operating brand promotion, data support, etc. You can enjoy diversified benefits. Compared with the cost of building a website, this model shows more value for money; compared to being a member of the website platform, you can get more initiative. Therefore, enterprises must choose e-commerce websites that are both value-for-money and reliable. At the same time, develop an appropriate price strategy for your own store is vital as well, lets’ take prom dress as example again. If you are going to do cheap wholesale prom dresses, then low prices are more profitable. However if your position is boutique prom dresses, then high prices are sold for taste and positioning. The price strategy should be based on the positioning of the store, the product and the characteristics of the target group!
- Guaranteeing Service Quality
For those engaged in e-commerce platforms, companies must find good service staff. If service staff is not good, then they will definitely not gain the greatest affirmation. Although e-commerce does not require service personnel to meet consumers directly, but now the website also requires service personnel to communicate with consumers via the Internet, so service personnel must have a strong comprehensive quality, so that they can serve customers. When consumers shopping online and making communication, the first thing they feel is the attitude of the service personnel on this enterprise platform. If their attitude is not good, consumers will have bad experience and their shopping will can get hit. Imagining that you are consulting about the wholesale evening gowns styles and materials but the online service workers know nothing, and then will you keep your interest in this shop? So in a comprehensive view, the service attitude will directly affect the final operating results of the e-commerce.
All in all, it is very important to choose a right website platform for small and medium-sized enterprises. With a good choice, companies can not only enjoy better and more comprehensive services, but also expand the market, improve their brand competitiveness, and speed up the process of entering the era of e-commerce! If a small-scale enterprise tries to enter the e-commerce, it is a good choice to find a generation operation company, but if you really want to make the e-commerce bigger and bigger, you still have to form your own team.