My Social Actions and Facebook’s
By Peter Deitz • Posted on November 07, 2007
Yesterday, Facebook announced a new advertising platform called SocialAds. The system will deliver advertisements that feature the “social actions” of a user's Facebook friends.
Mark Zuckerberg, Facebook CEO and Founder, put it this way:
“Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people… It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad system.”
If I understand correctly, advertisements will start appearing in the individual news feeds of Facebook users. When a user looks at a product, buys a product, or in any other way interacts with a company’s profile on Facebook, a news feed item will be created that links the “social action” of that user with the company’s brand.
This new form of advertising amounts to what I would call “assisted word-of-mouth” or better yet “automated word of mouth,” regardless of whether the person wants to spread the news about what he or she is consuming.
Mr. Zuckerberg and I seem to be operating on the same wavelength but with opposite intentions. We both see the potential for an individual’s social actions to influence friends and family. In my case, I created the website Social Actions to help people amplify the good work they’re doing and to find more opportunities for making good things happen.
Last week, I told Qui Diaz:
“I'm doing [Social Actions] to fill a void – It's an educational tool… allowing 'amplifiers' to build their work and spread [it by] word of mouth… People can show the world how they're being active.”
When Qui asked about the impact of micro-philanthropy on donors, I responded:
“It's about not consuming as much and giving more, being an active giver rather than an active consumer.”
The difference between Mark Zuckerberg’s use of social actions and mine: Social Actions will never be valued at $15 billion but it may help people to overcome their consumption habit. Facebook seems bent on leveraging a person’s social actions to keep them hooked.
PS -- It will be interesting to see how Facebook’s SocialAds platform evolves. Personally, my Facebook use has dropped significantly since the introduction of Applications. With the introduction of advertising that mimics genuine word-of-mouth marketing, I’ll probably find the platform even more difficult to maneuver. I go to Facebook for meaningful news about my friends – not for advertising created by their inevitable interaction with companies. Finding the news and ignoring the clutter is going to become increasingly difficult.
- 1886 reads
- Email this page
Is google going to buy facebook?
Can it happen that google buys facebook like youtube?
情趣用品,情趣用品,情
情趣用品,情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情人歡愉用品,情惑用品性哥,情人用品性哥,情趣用品,AIO交友愛情館,情人歡愉用品,美女視訊,情色交友,情人用品性哥,視訊交友,辣妹視訊,美女交友,性愛,嘟嘟成人網,按摩棒,震動按摩棒,微調按摩棒,情趣按摩棒,逼真按摩棒,G點,跳蛋,跳蛋,跳蛋,性感內衣,飛機杯,充氣娃娃,情趣娃娃,角色扮演,性感睡衣,後庭區,SM,潤滑液,情趣禮物,威而柔,香水,精油,芳香精油,自慰,自慰套,性感吊帶襪,情趣用品加盟,情人節禮物,情人節,吊帶襪,辣妹視訊,美女交友,情色交友,成人交友,視訊聊天室,美女視訊,視訊美女,情色視訊,免費視訊聊天,視訊交友,視訊聊天,AIO交友愛情館,嘟嘟成人網,成人貼圖,成人網站,AIO交友愛情館,情色,情色貼圖,情色文學,情色交友,色情聊天室,色情小說,七夕情人節,色情,A片,A片下載,免費A片,免費A片下載,情色視訊,情色電影,色情網站,辣妹視訊,視訊聊天室,情色視訊,免費視訊聊天,視訊聊天,美女視訊,視訊美女,美女交友,美女,情色交友,成人交友,自拍,本土自拍,情人視訊網,視訊交友90739,生日禮物,情色論壇,正妹牆,正妹,成人網站,A片,免費A片,A片下載,免費A片下載,AV女優,成人影片,色情A片,成人論壇,情趣,免費成人影片,成人電影,成人影城,愛情公寓,色情影片,保險套
clevo m375 battery clevo
clevo m375 battery
clevo m360 battery
clevo dr202 battery
clevo me202bb battery
fujitsu fpcbp64 battery
fujitsu s2000 battery
fujitsu fu-cbp109 battery
fujitsu s7011 battery
fujitsu fpcbp49 battery
fujitsu fmvlbp103 battery
fujitsu p1000 battery
fujitsu p2000 battery
uniwill 255-3s4400-g1l1 battery
uniwill un255 battery
uniwill un258 battery
uniwill 258-4s4400-s1p1 battery
uniwill 755-4s4000-s1p1 battery
uniwill un755 battery
uniwill bat-243s1 battery
uniwill un243 battery
uniwill un223 battery
uniwill 223-3s4000-f1p1 battery
apple a1175 battery
asus m3000 silver battery
asus m3n silver battery
asus a42-m6 silver battery
asus m6000 silver battery
Our website is
Our website is international, however, we put much attention to russian women and russian brides profiles for western clients. We check them well agains SCAM database because russian dating is quire a risky niche. So if you're looking for russian brides, please visit our service! Each user has particular status. Every new user that enters a No Scam dating Finally, you met a girl and have already made a date with her. And you are thinking, "How should I behave during this date?" The common answer to this common question is "one should enjoy himself during the entire dating process." But how you may ask. You will learn right now! The more natural you behave, the better for you. The MS Dynamics NAV Financial Management course is aimed at delivering theoretical and practical knowledge of the user interface structure as well as anaging financial processes with the help of Microsoft Dynamics NAV. This online training is important for accounting and financial specialists who use vision.Online Training Speed Teach MS Dynamics Speed Teach is an interactive online course esigned for those who are just starting to learn about the capabilities of Microsoft Office Word 2007 application. Do not over think each step in the process. Naturalness is your friend, not your enemy. Axapta News Microsoft Axapta Dynamics Navision News AX Navision Source Dynamics CRM News Microsoft CRM News events Protect your copyright by watermarking all your images or photos with “© Your Company or Your Name” in the batch mode. It is especially important if you publish your photos on the Web. How to Watermark all photo This software can add the copyright sign, text, watermarks, logos and dates to multiple photos or images in the batch mode! Remove watermark from photos? Is It Possible to Remove Visible Watermark From Image? Unfortunately – YES. Here are tips to protect your photo from watermark removing. add watermark process photo
runescape money
warhammer gold warhammer money warhammer accounts tibia money tibia gold tibia item runescape accounts buy runescape accounts runescape money runescape gold runescape gp runescape power leveling runescape powerleveling cheap rs2 powerleveling runescape equipment buy rs equipment runescape runes cheap rs2 runes runescape logs cheap rs2 logs runescape items buy runescape items runescape quest point rs2 quest point cheap runescape questpoint runescape gold runescape items runescape power leveling runescape money runescape gold buy runescape gold buy runescape money runescape items runescape accounts runescape gp runescape accounts runescape money runescape power leveling runescape powerleveling tibia gold dofus kamas buy dofus kamas wow power leveling wow powerleveling runescape questpoint rs2 questpoint Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling Hellgate money Hellgate gold buy runescape logs buy rs2 items cheap runescape items Hellgate London gold Guild Wars Gold buy Guild Wars Gold runescape items rs2 accounts cheap rs2 equipments lotro gold buy lotro gold buy runescape money buy runescape gold buy runescape runes lotro gold buy lotro gold runescape money runescape gold cheap rs2 powerleveling eve isk eve online isk buy runescape power leveling rs2 power leveling tibia gold tibia item runescape accounts Fiesta Silver Fiesta Gold Scions of Fate Gold Hellgate Palladium Hellgate London Palladium SOF Gold Age Of Conan Gold AOC Gold ArchLord gold tibia money tibia gold runescape accounts runescape gold cheap rs2 powerleveling buy ArchLord gold DDO Plat Dungeons and Dragons Online Plat
Your site is great and I
Your site is great and I really appreciate it! I have always enjoyed reading your site.
hi all. I just found a great
hi all. I just found a great site for warcraft gold and wow leveling. Are you all aware what wow power leveling is? It is where someone plays your character. You can also buy gold wow from Live4Game as well. Good luck to you all.
If you are in the mood for Final Fantasy XI gil, then please go to FFXI Gil, Buy FFXI Gil, FFXI Gil Sale, Cheapest FFXI Gil, Buy Cheap FFXI Gil, final Fantasy XI Gil, Cheap FFXI Gil.Cheap FFXI Gil. everquest platinum.eq2 plat.eq2 gold.everquest plat.
Your site has very much
Your site has very much liked me. I really appreciate it!
Good initiative from
Good initiative from Facebook!
Thanks for the info. BTW
Thanks for the info. BTW I've marked it @ http://www.searchallinone.com/Other/Open_AIM_AOL_opens_its_Instant_Messa...
Let's hear it for your version
Social Actions per your definition speaks to me much more than that of Zuckerman's. The latter seems like a fad that will fade sooner than later.
Thanks for sharing your insights with me!
Thank you
Qui, I'm glad you found this post. I was about to send it to you.
I'll be paying close attention to how Facebook leverages the social actions of its users. I have a lot to learn from the start-up in Palo Alto... They have millions of dollars and a lot of big brains working on the build-out of SocialAds.
By the way, it's Zuckerberg -- not Zuckerman. I've made the same mistake in the past. Zuckerman is GobalVoicesOnline.org (a very worthwhile project).
Post new comment