Petition Against BMW Ad that Degrades Women

In July 2008, BMW in Greece released an advertisement for BMW Premium Used Cars  depicting a young, teenage girl with the line, "You know you're not the first." The sexist ad degrades women by comparing women to used cars and is especially disturbing because the sex object appears to be a child (under the age of 18).

We the undersigned ask that the CEO of BMW, Norbert Reithofer, and the creators of the advertisement, Theodossis Papanikolaou and David Kaneen, issue a public apology and cease to distribute the advertisement.