Posts Tagged“business ideas”

Canadian businesses, like virtually every company that’s ever graced the planet, require proper brand promotion in order to ensure that customers become aware – and stay aware – of their product or service. This is especially true if your business is located in a large, major city like Toronto or Calgary, because there are many other companies competing for your customers’ attention. Having a unique marketing campaign, therefore, gives you the competitive edge,and will improve your chances of getting noticed this summer. One way to boost your business’ exposure is through promotional clothing, technical gadgets, and other branded items. Often…

No enterprise is perfect. If your company is like most, it could probably operate in a more streamlined, efficient manner. Many leaders integrate the Japanese practice of kaizen, or continuous improvement, into their business operations, reasoning that practices and procedures can always improve. The question is: How does a business owner or executive translate the need for efficiency into action?   Much has been written about efficiency-enhancing management tactics. As a leader, it’s in your best interest—and your company’s—to craft a managerial style that consistently brings out the best in your teams and keeps big projects moving along on schedule.…

If you’re starting a small business or looking to expand your current business to a larger one, you don’t necessary have to fork out lots of money to buy new assets outright. You can hire larger space or offices to work in, and you can hire cars if this is a necessity for your business. For example, if you’re running a taxi service, a delivery company or a mobile service which requires a vehicle to get you from one place to another, hiring a car comes with lots of advantages. You don’t have a large amount to pay at the…

Every business owner knows that the first year is a critical and defining year for any start-up because of the high possibility of failure. This is when all the plans begin to materialize and without proper discipline and determination, your actions within the first year could make or break your business. Here are some mistakes to avoid. Not Doing a Thorough Market Research It is one thing to have a business idea, and another thing to implement it. As such, the first year presents you with an opportunity to test a lot of things including the viability of the business…

The best brands are probably built on the greatest stories. With technology and social media interlaced with almost every part of our lives, everyone has a story to tell. In this scenario, it has become increasingly important for businesses to promote a story that would lead to a successful brand building. It is also not unknown that people respond to visual media like images or videos, more than plain text. Video engages us on a visceral level. It helps us connect to an idea or a product through visual storytelling, and make people understand and internalize your message. This leads…