Posts Tagged“marketing”

2017 continues to usher in big changes for how to grow and maintain a successful business. The old ways of providing a great product into a receptive market still applies but the complications of getting this done have increased exponentially. Your competition used to be the business down the street and you could easily see what they were offering, where they sought to grow and what their specific market approach was as they were doing it. As a result you could plan your counter strategies and build barriers against them to keep your customers safely away from them. Today however,…

There are many approaches to distributing your message, and in this day and age it’s tempting to think that without some form of digital approach you’re bound for failure. Nothing could be further from the truth, however; whilst digital marketing certainly has its place, the good old-fashioned way of leaflet distribution continues to amaze marketing professionals. Direct marketing (via mail, phone, leaflets, and flyers) certainly isn’t dead – on the contrary, researchers have found that a whopping 35% of all recipients actually responded as a result of a leaflet dropped in through Royal Mail, and 30% of this led to…

Planning a startup is the best step for all entrepreneurs at heart. If you want to be your own boss and work in your own allotted time, then this is definitely your calling. A startup can incorporate your hobbies and talents and the best part is that you will earn money through it. All your finances will be in your hands and you will be able to work the best you can. But there are many different aspects that you need to consider while working on a startup. If you are planning to go ahead and start a company of…

Video production shouldn’t be something easily dismissed as the quality of said video content can resonate heavily with how a project unfolds or catches on to the public. The results of hiring a professional videography company vary differently based on the type of project, initiative, business or ultimately just end that you are trying to achieve. However, as a general rule, not going for the cheaper solution of a freelancer or amateur is actually going to save you a lot of money in the long run. Pumping out video content for the sake of it might not be the best…

The end of the year is an important season for car dealers and buyers, as some of the best expected deals and discounts happen between Columbus Day and New Year’s Eve. But December outshines them all when it comes to finding discounted prices, especially as manufacturers offer steeper breaks to improve their annual sales. Typically, the end of the year usually means an uptick in luxury model sales as well, so many studies show both the size of discounts and the transaction totals increasing. As a dealership owner or salesperson, you already know that showrooms and lots have a tough…