Posts Tagged“marketing”

Starting a business can be an uphill battle. Entrepreneurs are the ultimate handyman tasked with a multitude of responsibilities. Business owners wear many hats. In addition to managing daily operations, they must maintain a profitable niche funded from a valuable product or service. For the entrepreneur, intimate understanding of the target audience is imperative. Companies and businesses must design effective marketing strategies for specific demographics. Marketing professionals, such as Mark Crumpacker can be essential resources for creating a marketing plan to fuel growth and reach larger audiences. Marketing Campaigns and Strategies Marketing campaigns involve capital investment. This makes utilizing the best and most…

As a marketer, your job is to get your company’s or clients’ brands products and services in front of customers in a way that it resonates and causes actions. Today with so many companies competing for these same customers and so customers being inundated with so much marketing it is a battle that can sometimes feel like it is bringing fewer positive results. You have to split your time between traditional marketing strategies and channels and digital marketing which demands different approaches and metrics. Although the traditional marketing schemes are pretty set, strategies like social media marketing, SEO and some…

But bringing together the entire industry in one several days long event, everyone involved in the industry gifts to experience the companies that are leading the industry, others that are emerging and other still that have aspirations of being a part of either of these groups. Preparing for a trade show is a months-long endeavor. It should be led by the marketing department and involve several departments at your company. Product development should have a major role in your trade show presentations. Because there is also the opportunity to sell product in these environments, your sales department should be a…

On the surface, digital marketing can be so impersonal. Your engagement with your audience is barred with phone and tablet screens, ads that appear in the middle of your post, and relentless comments that bury the most relevant ones you should be replying to. How can you curb that distance? How can you still make sure you are able to get your branding message across and create an impact with your audience? Just one word: emotions. The efficacy of emotional marketing and advertising There is no greater tactic in digital marketing than evoking an emotional response from your audience. According…

2017 continues to usher in big changes for how to grow and maintain a successful business. The old ways of providing a great product into a receptive market still applies but the complications of getting this done have increased exponentially. Your competition used to be the business down the street and you could easily see what they were offering, where they sought to grow and what their specific market approach was as they were doing it. As a result you could plan your counter strategies and build barriers against them to keep your customers safely away from them. Today however,…