Posts Tagged“marketing”

Trade show marketing is a powerful marketing tool when well utilized At ExpoMarketing, we understand that a brand that fails to attend to the perfect trade show, engaging with the audience and nurturing them in the long term may not achieve positive results. Having the ideal partner who understands your business and connects with your brand can make a difference in maintaining current clientele and onboarding new ones. Experience ExpoMarketing has been in the industry for quite some time now and since its inception, it has been consistent in designing exhibits that transform brands and motivate audiences. We provide reliable…

Branding is a smart strategic move if you want to make a good reflection of your business’ identity in the market. With its impact, your signage is the key to direct that message to a bigger audience, having a lasting impression on the right people and in the market itself.  As you build your signage, you should let out your inner creativity while keeping it related to the message that you want to say to the audience, with the help of ShieldCo Art. Whether the logo is meant for a product launching, a new location, or even replacing an old…

Starting a business can be an uphill battle. Entrepreneurs are the ultimate handyman tasked with a multitude of responsibilities. Business owners wear many hats. In addition to managing daily operations, they must maintain a profitable niche funded from a valuable product or service. For the entrepreneur, intimate understanding of the target audience is imperative. Companies and businesses must design effective marketing strategies for specific demographics. Marketing professionals, such as Mark Crumpacker can be essential resources for creating a marketing plan to fuel growth and reach larger audiences. Marketing Campaigns and Strategies Marketing campaigns involve capital investment. This makes utilizing the best and most…

As a marketer, your job is to get your company’s or clients’ brands products and services in front of customers in a way that it resonates and causes actions. Today with so many companies competing for these same customers and so customers being inundated with so much marketing it is a battle that can sometimes feel like it is bringing fewer positive results. You have to split your time between traditional marketing strategies and channels and digital marketing which demands different approaches and metrics. Although the traditional marketing schemes are pretty set, strategies like social media marketing, SEO and some…

But bringing together the entire industry in one several days long event, everyone involved in the industry gifts to experience the companies that are leading the industry, others that are emerging and other still that have aspirations of being a part of either of these groups. Preparing for a trade show is a months-long endeavor. It should be led by the marketing department and involve several departments at your company. Product development should have a major role in your trade show presentations. Because there is also the opportunity to sell product in these environments, your sales department should be a…