Posts Tagged“tech”

When you head over to Instagram, you cannot miss the fact that the social platform is full of images of good-looking people in exotic destinations. If you look at those photos a bit closer, you’ll notice two things — they usually attract a healthy amount of attention, and they sometimes feature a product placement. Welcome to the world of digital influencers, people who are leveraging their social media following to get product endorsement deals. Instagram influencers are big in digital marketing right now, with some estimates stating that in 2016, marketers around the world spent $570 million in total on…

Freedom While there are always cautionary tales pertaining to technology, there are additionally a great deal of success stories that stem from the same innovations. Especially for small businesses, tech advantages are changing the way money is made. There’s a big difference between simple end-user utility and professional viability. For example, as a user, you’re likely to pick up an app and see whether it suits you. If it does, you’ll use it. If it doesn’t, you won’t. But if you’re a small business, you can cost-effectively design an application that may make your entire business successful. What’s more: there…

This August, the Directors and CEOs Leadership Convention is celebrating its 40th year providing inspiration and guidance to the credit union movement. Board members and executives from credit unions across the country will be gathering in Las Vegas to hear from renowned leadership speakers like Tim Harrington and credit union experts like Andrew Downin and Lynn Heckler. This year, the convention will be tackling some of the biggest challenges facing credit unions today, including membership growth, marketing to Millennials, cybersecurity, FinTech, and the future of lending. There will also be plenty of exhibitors and vendors to learn from about new…

Companies spend a lot of time, money and other resources to build a viable brand that helps them to become more powerful in the marketplace and generate more sales. Now that the Internet is at a core part of doing business, companies seek to leverage their brands in their online activities. It is a tricky proposition and must be performed carefully so as not to damage a brand as the company attempts to mine online gold. Here is how a company can leverage its brand equity online successfully. Brand Equity is a Valuable Commodity When consumers think of a product…

Writing good content is effective only when it reaches a wider audience; it needs to be SEO friendly as well. Creating a new website or rewriting articles help to reach the wider audience but it is the Search Engines that have to understand the content and pages accurately. SEO SEO is an acronym for Search Engine Optimization, which is required to increase and improve the ranks of a search engine. A crisp and original content will encourage people to link to the website and display Google trademark. It improves the traffic quality by attracting visitors who are originally interested in…