Posts Tagged“tech”

Companies spend a lot of time, money and other resources to build a viable brand that helps them to become more powerful in the marketplace and generate more sales. Now that the Internet is at a core part of doing business, companies seek to leverage their brands in their online activities. It is a tricky proposition and must be performed carefully so as not to damage a brand as the company attempts to mine online gold. Here is how a company can leverage its brand equity online successfully. Brand Equity is a Valuable Commodity When consumers think of a product…

Writing good content is effective only when it reaches a wider audience; it needs to be SEO friendly as well. Creating a new website or rewriting articles help to reach the wider audience but it is the Search Engines that have to understand the content and pages accurately. SEO SEO is an acronym for Search Engine Optimization, which is required to increase and improve the ranks of a search engine. A crisp and original content will encourage people to link to the website and display Google trademark. It improves the traffic quality by attracting visitors who are originally interested in…

Has the time finally come for your brand to have a mobile app by its side? If so, do you know where to go in terms of not only finding the right app for your brand, but also the right developer to put it in place for you? In a day and age when millions of consumers around the globe are turning to their mobile devices of all kinds to browse for and ultimately buy products and services, your mobile app is a necessity. That said knowing what your soon-to-be app can do, who will build it, and of course…

Are you sure you are not overpaying when buying electronic gadgets like mp3 players, smartphones and laptops?  Gadgets have become quite affordable in recent years. However, there are still tactics sellers use to sneak in a couple of hundred dollars extra in the price tag. If you want to make sure you are paying the right price, keep the following in mind when buying a gadget: Compare Prices You see a 50 percent off deal for a gadget on one site. That’s great right? Maybe not. You must always compare prices between different sites before buying a gadget. It’s always…

All the talk about virtual reality in 2016, unfortunately, wasn’t realised but the augmented reality gave us a taste of real action. Our annual list of amazing technology innovations in the world is topped by augmented reality in 2016 – if you haven’t seen Pokémon Go or the interesting filters that Snapchat offers, go check them out now. This brings us to the list of amazing technology innovations in the world in 2016 …and we will begin with Pokémon Go. 1. Pokémon Go The Pokémon Go fever took everyone over all of a sudden like a thief in the night.…