ThePoint.com raises $4.8 million and launches a Facebook Application called Ultimatums
By Peter Deitz • Posted on February 27, 2008
ThePoint Blog is reporting that the new social action platform has received $4.8 million in funding from New Enterprise Associates. Congratulations to Andrew Mason and his team at ThePoint.
This news comes as Mason's company launches its first Facebook Application, called Ultimatums.
From ReadWriteWeb:
Ultimatums is a product of The Point, which puts a unique spin on online petitions by creating a call to action that signers pledge to follow through on if the campaign hits a predetermined tipping point. I.e., We all pledge to do X if Y number of people pledge to do so too. The Ultimatums application is more or less an extension of that function on Facebook.
Like any web site that launches a version of itself on the Facebook platform, the one major advantage that the Facebook version has over the web site is the pre-installed user base. We have anecdotal evidence that campaigns on Facebook, from the serious to the moronic, can gather support on the network very fast. What the Ultimatums app does is simplify and clarify the call to action and encourage people to pledge to a specific goal, rather than just lend their name to directionless support of an issue.
Continue reading "Ultimatums: Using Facebook to Organize Social Action"
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