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Companies spend a lot of time, money and other resources to build a viable brand that helps them to become more powerful in the marketplace and generate more sales. Now that the Internet is at a core part of doing business, companies seek to leverage their brands in their online activities. It is a tricky proposition and must be performed carefully so as not to damage a brand as the company attempts to mine online gold. Here is how a company can leverage its brand equity online successfully. Brand Equity is a Valuable Commodity When consumers think of a product…

Everything is online these days, and it is showing no sign of slowing down anytime soon. From reading blogs from people telling you the latest fashion and beauty trends to sharing with your friends and family your latest holiday snaps on social media platforms like Facebook or Instagram. The world is going digital at a fast pace, and anyone with a website will know how difficult it is to shine. But, for your business, blog or personal Internet space to succeed, you must have a website that stands out from the rest. Here are few tips to help you make…

Writing good content is effective only when it reaches a wider audience; it needs to be SEO friendly as well. Creating a new website or rewriting articles help to reach the wider audience but it is the Search Engines that have to understand the content and pages accurately. SEO SEO is an acronym for Search Engine Optimization, which is required to increase and improve the ranks of a search engine. A crisp and original content will encourage people to link to the website and display Google trademark. It improves the traffic quality by attracting visitors who are originally interested in…

One of the more challenging times in life may be if you’re hurt at work. Studies show 621,000 individuals sustained a nonfatal work injury during 2015-2016. This can be immensely difficult to deal with, and you may find that all you want to do is recover as fast as possible. Of course, depending on the severity and type of injury you’ve suffered, this can take time and a lot of effort on your part to achieve. However, your financial responsibilities won’t wait forever, and it’s ideal to be aware of tips that can assist you in having a faster recovery…

Are you sure you are not overpaying when buying electronic gadgets like mp3 players, smartphones and laptops?  Gadgets have become quite affordable in recent years. However, there are still tactics sellers use to sneak in a couple of hundred dollars extra in the price tag. If you want to make sure you are paying the right price, keep the following in mind when buying a gadget: Compare Prices You see a 50 percent off deal for a gadget on one site. That’s great right? Maybe not. You must always compare prices between different sites before buying a gadget. It’s always…