Posts Tagged“marketing”

Benchmarking for Success: Adapting Your Social Media Strategy to Industry Trends

Benchmarking involves comparing your company’s metrics to those of direct competitors. This data can reveal areas for improvement, such as when your front desk staff at one location receives higher customer satisfaction ratings than another. Adapting best practices from your competition is an effective way to improve your business. For example, Amazon’s reputation for excellent customer service came from its study of competitor customer feedback. Keep an Eye on Your Competitors Having a clear understanding of your objectives is essential to successful benchmarking. It will help you handpick competitors and set SMART goals aligned with your business and social media…

How Publishers Help Researchers Reach a Wider Audience

Researchers are strongly interested in the prestige and visibility of the journals in which their work is published. This is partly driven by the impact factor, which measures a journal’s importance. The dominant commercial and scientific publishing firms have adapted to technological and other changes while maintaining a profitable business model that relies on subscription revenues. This has been accomplished by bundling multiple journals to increase overall revenues and cross-subsidizing lesser journals. Marketing Science, Technology and Medical publishers record and disseminate research that can profoundly affect society. Their publications are a source of tested theories and ideas that form the…

4 Most Common Reasons Businesses Fail

Starting a business is a big deal— like a really big deal. It’s not an easy thing to do, which is why so many businesses end up failing at what they set out to achieve. In many cases, it’s a loss of time, resources, and above all, money. In addition to hitting your wallet, a failed business can also hit your sense of worth and self-esteem.  In many cases, you can avoid your business going under by knowing some of the most common reasons why others have failed before you. Knowledge is power, and knowing where others failed can help…

Successful Marketing For The Gambling Industry

As any other business, promoting a gambling site needs adequate planning and, of course, a big amount of money spent on announcements. The online gambling market is a vast one, and it is growing bigger all the time. For every gambling site it is vital to develop innovative tactics and marketing strategies to make them stand out from their competition. However, this is not an easy thing to do. New online casinos are opening every day over the internet, and that makes the competition bigger than ever. Therefore, if a business wants to succeed in the online gambling industry, it…

5 Benefits of Affiliate Marketing For Your Business

A brand ambassador has been a staple of the marketing efforts of companies for ages. A familiar face brings their backing into the brand being endorsed by them, leading to increased sales. It’s why celebrities are so sought after for endorsements by various brands. The Internet has created a whole new breed of such celebrities called influencers. These self-made individuals or groups specialize in delivering popular and consumed content by the many followers they have. Brands can tap into this resource to improve their marketing efforts through affiliate marketing. Together We Thrive Affiliate marketing involves offering one’s products/services through these…