Writing good content is effective only when it reaches a wider audience; it needs to be SEO friendly as well. Creating a new website or rewriting articles help to reach the wider audience but it is the Search Engines that have to understand the content and pages accurately.
SEO is an acronym for Search Engine Optimization, which is required to increase and improve the ranks of a search engine. A crisp and original content will encourage people to link to the website and display Google trademark. It improves the traffic quality by attracting visitors who are originally interested in the content offered. The more traffic, the better it is.
SEO works building an index that works in binary system. It gathers the content information and stores it in that index. This index is fed to an algorithm that maps query to data and provides the list of links answering to your search query.
The Optimization in SEO helps in making the search engine optimized to the particular search query the user has made. Texts and data are optimized to ensure that the information is relevant to the search query.
To build an effective SEO friendly content, there are these TEN most important points you must keep in mind before writing a content that would help you rank well in search engine and will also be useful to readers.
- Keep it Original and Unique
Unique and original does not imply that the content has to be about an innovative topic that no one has ever read about before. Keeping a content unique and original means that it should not be a plain copy-paste of another content, from a different source. That will lead you to a plagiarism and copyrighting issues if it is copyrighted content. Google can identify plagiarized content and it would end up receiving no ranks. Even citation does not help. Linking the website of the original content from where it has been copied pasted results in the same fate and google will simply not rank your website. To avoid that, rewrite a content using your own language and your own words. The idea of the content remains same, but construct it on your own, to get a better ranking and helping SEO provide your content to relevant search query users. In case you are struggling with writing college papers, you can always take help of professional sites for the initial nudge.
- Include relevant Keywords
Keywords are the initial signal that indicates what the article or the content is about. Keywords provide a slight overview of the topic the article has been written about. Using keywords in your content to the right balance boosts up an article in the SEO analysis. Keyword researching may help you select the right keyword that is popular among user query. Keyword relevancy and placement plays an important factor in terms of search engine optimization.
- Make the Body of the Content Short and Crisp
Big block of texts make a content look boring. Lengthy matter loses its effectiveness. It may lose some readers too. A blog post or an article should be short and should have crisp paragraphs. Make sure it is neither too short, nor too long. We want users to read the post completely. Chunk of lengthy details would make the user leave the page halfway.
Making proper use of bullets, paragraphs, sub-heads, colors and text styles like bold and italics will attract a reader to your content. It should be kept in mind not to overdo anything. Keeping it subtle and effective would keep the flow of the article smooth and pleasant to the readers.
- Avoid Repetitions
Restating or reiterating the same information in the same content irritates a reader. Instead of restating the same information for the second time, point in your opinion on it. Avoid continuing the same information from start to end. This is one of the main points that professional content developers and trainers put their focus upon, when training amateurs.
- Speed of the Website
The world is evolving faster and faster. People have low patience now and the speed of your website matters a lot in this case. If it takes forever to load, user will close it and move onto the next website that can be accessed faster. How fast a user can access your webpage would lead to a better ranking and will get readers to the webpage.
- Include images
Including images to your content is a nice way to optimize it. Pictorial representations are always fun to read rather than boring chunk of texts. It helps to understand the content more. With necessary copyrights to the images, you may use them with the perfect size (larger images can slow down your webpage, and we do not want that), a proper keyword or subhead about what the picture represents, the article will search engine optimized.
- Edit and Proofread
Grammatical errors, spelling mistakes and sentences that does not make any sense are a big put off. Before publishing any article, proofreading carefully is an essential task. Proofreading would ensure omission of any errors that may have happened while typing.
- Add the Author’s name
Adding the author’s name or picture adds a level of trust and interest. People love reading about a real person’s thoughts, opinions, emotions and experiences rather than reading an article without a name or face behind it. It is because of the connection they establish.
- Make use of apps
There are many online websites and apps that help you write an effective content and proofread. These resources will help with your requirements and help in better content creation.
SEO friendly content means contents that a search engine can easily understand. The better the search engine can understand the content, the better ranking your website achieves. The aforementioned points like page structure, title, keywords, appearance, and copyrights are essential and important for an effective SEO friendly content. Gaining popularity is easier with these techniques of optimization that will ensure users receive relevant contents upon a search query entry. The above guideline is aimed at making sure you construct quality content and a swift website that is SEO friendly as well as user friendly.
Author’s Bio: Ruchi has been creating SEO friendly content for over 7 years now. She has a niche for writing about technology and is great at providing tips on SEO and Blogging.