In 2020, marketing companies are putting large focuses on SEO and influencer marketing. Why? These are some of the most effective methods that you can use to market your business, all of which are also relatively cost-effective. For those who are unfamiliar with SEO, you should know that this stands for search engine optimisation.

In this guide, we are going to offer some SEO tips for beginners in 2020. Use these tips to update your existing website before calling in someone who will be charging you for the work.

Create Content

One of the best tips that we have for beginners who want to optimise their website is to create some unique content. If your website is just a list of products or services that you offer, then you aren’t really adding any value. You should have some content on there, even if it doesn’t include keywords that you have researched. Think about your homepage content, FAQs and content on existing products. This is the base for optimising your website.

Do Keyword Research

The next tip that we have for SEO beginners in 2020 is to do some keyword research. While it can be beneficial to create content with keywords in mind, it can also be useful to add these in after you have the basic content there. Keyword research involves using a tool like Google AdWords and figuring out what your potential customers are searching for and how often they are doing so. You should then integrate these keywords naturally into your content. Take a look at casino.netbet.co.uk and the content they have on their homepage and you’ll notice some keywords slotted in there. 

One Step at A Time

While you’ll come across everything from adding keywords to creating meta descriptions and SEO titles, you need to make sure not to overwhelm yourself. It can be very useful to work on your SEO one step at a time and leave it for a while to see how each step affects your traffic numbers. If you do everything at once, you will find it hard to know what is working and what isn’t. Start with one element and work on the rest over time, analysing traffic as you go. 

Call an Expert

The truth about search engine optimisation is that it is not easy and while you can understand the basics, the rules are always changing. This is due to updates made by Google to how they rank websites. It can be hard to keep up with these changes but there are experts out there who spend a lot of time researching the best practices each time there is a new update. Make sure to get the help of an expert if you are struggling with SEO, but be prepared to pay.

Get to Work

Updating your SEO is not always easy; if you learn some of the basics then you should be able to make a start. Try not to do everything at once as this will only make it harder to analyse what is working well.