Posts Tagged“business”

Companies spend a lot of time, money and other resources to build a viable brand that helps them to become more powerful in the marketplace and generate more sales. Now that the Internet is at a core part of doing business, companies seek to leverage their brands in their online activities. It is a tricky proposition and must be performed carefully so as not to damage a brand as the company attempts to mine online gold. Here is how a company can leverage its brand equity online successfully. Brand Equity is a Valuable Commodity When consumers think of a product…

As a technology reseller, you must bear in mind that shipping IT equipment overseas is often a sophisticated logistical procedure. As with any controlled-use good, customs will require extensive import documentation for the clearance, in addition to an Importer of Record working to make sure your equipment is cleared through customs in accordance with the receiving country’s laws. Preparing the necessary paper work yourself can be daunting, but takes on further complications when you’re shipping internationally to multiple places, and are unfamiliar with their regulations. Even a small misstep can unfortunately cause unwelcome delays at the border. Choosing a global…

overseas

Expanding your business into an overseas market requires a huge investment of time and money. To produce goods in a foreign country, you’ll need to invest in raw materials, machinery, and equipment. A manufacturing consultant can help you make informed decisions and plan for a successful overseas business launch. Here are some of the issues that you’ll face as you expand into foreign markets. Impact of NAFTA The North American Free Trade Agreement (NAFTA) removed many of the trade restrictions between the United States, Canada, and Mexico. NAFTA had a large impact on Mexico’s IMMEX program, which allows foreign companies…

Thanks to modern technology, including the latest iPad POS system, restaurants the world over have been able to embrace the digital era. This has enabled restaurants to become even more customer-focused and, thereby, increase their profitability. So how does this system help restaurants? It Is Incredibly User-Friendly In a busy restaurant, employees have to be quickly and efficiently trained. Thanks to the iPad POS system, this is easier than ever. The iPad is already very user friendly, and the POS system simply requires a few taps of the finger. Training should take no more than a few minutes. Managers Become…

The best brands are probably built on the greatest stories. With technology and social media interlaced with almost every part of our lives, everyone has a story to tell. In this scenario, it has become increasingly important for businesses to promote a story that would lead to a successful brand building. It is also not unknown that people respond to visual media like images or videos, more than plain text. Video engages us on a visceral level. It helps us connect to an idea or a product through visual storytelling, and make people understand and internalize your message. This leads…