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A brand is more or less a business identity. It defines who you are as a business, what you do, how you do it, and everything else you represent. Much like people, every business is unique in its way. As a business owner, one of your primary goals is to make your business stand out from the rest. Branding, when done successfully, has the power of transforming a failing business into the most-after business in its industry and niche. So, how do you go about branding your business? 1. Define Who You Are The first thing you need to do…

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Trade show marketing is a powerful marketing tool when well utilized At ExpoMarketing, we understand that a brand that fails to attend to the perfect trade show, engaging with the audience and nurturing them in the long term may not achieve positive results. Having the ideal partner who understands your business and connects with your brand can make a difference in maintaining current clientele and onboarding new ones. Experience ExpoMarketing has been in the industry for quite some time now and since its inception, it has been consistent in designing exhibits that transform brands and motivate audiences. We provide reliable…

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Investing in commodities is all about reading the trends. Are people buying it? Will they keep buying it if the economy slows down? Will other investors drive the speculative value of commodities up? Or will it all be overshadowed by explosive growth in the stock market, leaving you with a steep opportunity cost? Silver is one of those commodities that looks poised for a breakout. If you’ve been following the trends, you know the world is poised for a major silver supply crunch that could make investors very happy. Multiple factors are at play in silver’s story, but none more…

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Branding is a smart strategic move if you want to make a good reflection of your business’ identity in the market. With its impact, your signage is the key to direct that message to a bigger audience, having a lasting impression on the right people and in the market itself.  As you build your signage, you should let out your inner creativity while keeping it related to the message that you want to say to the audience, with the help of ShieldCo Art. Whether the logo is meant for a product launching, a new location, or even replacing an old…

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Does your would-be commercial landlord seem untrustworthy to you? Perhaps they seem too eager to please, or in a rush to sign the papers. Maybe they’re being vague about something. Maybe you simply feel like they’re misrepresenting the space. To ensure you’re getting a fair shake, we have decoded some of the things that an untrustworthy landlord may say, and we will let you know what they’re actually saying. “If You Hire An Agent, I Will Have To Add Their Commission To Your Rent” This appears to be in your best interest. This building owner wants to offer you the…

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