Benchmarking involves comparing your company’s metrics to those of direct competitors. This data can reveal areas for improvement, such as when your front desk staff at one location receives higher customer satisfaction ratings than another. Adapting best practices from your competition is an effective way to improve your business. For example, Amazon’s reputation for excellent customer service came from its study of competitor customer feedback. Keep an Eye on Your Competitors Having a clear understanding of your objectives is essential to successful benchmarking. It will help you handpick competitors and set SMART goals aligned with your business and social media…
Benchmarking for Success: Adapting Your Social Media Strategy to Industry Trends
