On the surface, digital marketing can be so impersonal. Your engagement with your audience is barred with phone and tablet screens, ads that appear in the middle of your post, and relentless comments that bury the most relevant ones you should be replying to. How can you curb that distance? How can you still make sure you are able to get your branding message across and create an impact with your audience? Just one word: emotions. The efficacy of emotional marketing and advertising There is no greater tactic in digital marketing than evoking an emotional response from your audience. According…
A Good Time to Get Emotional: How to Use Sentiment in Online Marketing
