It is said that a picture is worth a thousand words, but why is that the case? Statistics suggest that 90% of the information transmitted to the brain is visual, and that graphic information is processed an astonishing 60,000 times faster than text information. With this being the case, it seems obvious that if you want to communicate a message about your business you will stand a far better chance of making a lasting impression if you can do so with a visual image. The image in question could take many forms. It could be an illustration or a photo.…