Researchers are strongly interested in the prestige and visibility of the journals in which their work is published. This is partly driven by the impact factor, which measures a journal’s importance. The dominant commercial and scientific publishing firms have adapted to technological and other changes while maintaining a profitable business model that relies on subscription revenues. This has been accomplished by bundling multiple journals to increase overall revenues and cross-subsidizing lesser journals. Marketing Science, Technology and Medical publishers record and disseminate research that can profoundly affect society. Their publications are a source of tested theories and ideas that form the…
How Publishers Help Researchers Reach a Wider Audience
