Caesar Palace has opened in 1966 and for many years the venue has been renowned as a mecca for boxing matches. However, with time the famous was introduced to other forms of entertainment, like musical arts and a wide variety of food and beverage options. Jason Gastwirth the President of Caesar Entertainment shares some words about the company’s philosophy of providing quality and diversified entertainment experience.

The Colosseum

The Colosseum at Caesars Palace was built to go along with Celine Dion’s “A New Day” residency in Las Vegas, which opened in 2003. Billboard has described the venue as the best live concert venue of the past decade. Now, The Colosseum has 16 years old and major renovations were announced in April 2019. Once the renovations are complete, the updated venue will introduce the first automatic seat lifting system in Las Vegas for VIP tables.

The tables, such as poker, roulette and blackjack, will have bottle service, top of a state-of-the-art sound system, mobile lightning equipment and high-resolution LED video wall. The new system will allow the floorplan to be changed depending on the performance. Caesars Entertainment has also got some operating rights for The Colosseum. Once the venue re-opens, a number of artists like singer Rod Steward, comedian Jerry Steinself and the Queen of Pop, Madonna will perform.

When Caesars Entertainment built The Colosseum in 2003 for Celine Dion’s performances, unknowingly the company sparked a new trend in live shows. Until The Colosseum there was no other superstar to come with such an idea, to plant herself at a single venue for a prolonged residency. The venue has hosted over 1000 performances over 16 years with Celine Dion being on top. Other artists joined such as Elton John, Britney Spears, Backstreet Boys and Jennifer Lopez.

The Colosseum has become an iconic, award-winning theater which became the ideal venue for regular performances done by Christina Aquilera, Gwen Stephanie, Mariah Carey and Sting. Caesars Entertainment has placed their focus on quality and diversity. From superstar headliners in their largest venue down to their smaller showrooms, the team works diligently to ensure that their guests enjoy the finest entertainment from a diverse and dynamic talent.

The Approach to Entertainment in Japan

The key to cater such a broad range of guests is giving them quality. Whether the show is energetic, emotional, romantic, traditional, loud of hilarious, the company focuses on the production of meeting the quality and excellence. Today, the popularity of the residency model is so big that it isn’t called a trend anymore.

Caesar Entertainment planned to do some impressions on the Japan market. For them, Japan has a rich entertainment landscape, from traditional arts such as Noh and Kabuki to more contemporary entertainment such as J-Pop, anime, technology-enabled exhibitions, including robot performances.

These cultural differences is what makes Japan a great destination for the growing number of tourists from around the world. That is also why Jason Gastwirth often visits Japan in order to meet those involved in entertainment. At the same time, Jason also noticed that the Japanese are eager fans of many Western artists and musicians. Celine Dion’s Tokyo Dome performance hosted in 2017 is the perfect example. In addition, people across Asia are also willing to travel to these sought places of entertainment.

The dynamic created by Caesars Entertainment creates a unique opportunity for Japan to be part as a center of entertainment in Asia, bringing together local and international visitors. Japan could transform to be the stage that showcases traditional and contemporary Japanese performing arts while also hosting performances done by the world’s best artists.

Caesars Entertainment has an idea of unique entertainment for Japan, by adding plenty of opportunities to try out products that appeal to the Japanese and foreigners. For example, the company can incorporate Japan’s technology and robotic tech across the industry in order to create amazing works of fusion.

For example, Criss Angel Mindfreak from Planet Hollywood, in Las Vegas is a visual artist that uses spectacular and groundbreaking illusions. The illusions are possible because of Panasonic technology. In addition, it is exciting to be able to envision the possibilities of merging the world’s most creative talent with the world’s most advanced technology.

Jason Gastwirth is confident that Japan will be very balanced between gaming and non-gaming due to the rich arts, culture, entertainment and cuisine that Japan already offers. There is so much local content that can be used to develop a Japan IR that will create a highly dynamic and diversified guest experience. Las Vegas is a global proof point that non-gaming can be powerful economic engine when is appropriately paired with gaming.