A brand is more or less a business identity. It defines who you are as a business, what you do, how you do it, and everything else you represent. Much like people, every business is unique in its way. As a business owner, one of your primary goals is to make your business stand out from the rest. Branding, when done successfully, has the power of transforming a failing business into the most-after business in its industry and niche. So, how do you go about branding your business?
1. Define Who You Are
The first thing you need to do is to define your brand. Determine what your mission is. Question your purpose for choosing to do this business. Whatever answer you come up with will serve as your mission statement. Determine what products or services you will offer and to which customers. By doing this, you will be carving out your niche. Depending on your mission, the smaller the niche, the higher your chances of being unique.
2. Create a Logo and Tagline
Next, create a logo and tagline that captures who you are. A great logo represents all that your business stands for in one image. The saying that a picture is worth a thousand words applies more so to a logo. Your tagline should be concise and memorable. It should trigger a sense of assurance in the mind of your customers.
3. Develop a Brand Voice
A brand voice represents the kind of impression customers get when they interact with your business. Common brand voices are professional and serious such as law firms, friendly and playful such as kid’s stores and ice cream shops, authoritative such as government organization, and much more. How do you want to be perceived?
4. Integrate Your Brand
Integrate your mission, logo, tagline, and brand voice into every aspect of your business. From the moment a customer walks into your place of business or visits your website they should see and feel a commitment to the brand.
5. Spread the Word
Social media, radio, TV, and print ads are some of the most effective means of promotion you should consider investing in. However, an underrated yet effective strategy is the use of everyday items. Placing custom stickers on pens, notepads, computers, and other personal and professional items can be used to spread the word effectively at significantly cheap prices. StickerYou offers thousands of unique sticker templates that can be customized to suit your business. Its unique Sticker Editor allows you to upload an image and turn it into a sticker.
To reach a wider audience, consider transforming your car into a moving billboard with car decals. But unlike billboards, car decals allow you to promote your business 24 hours a day at no cost. As a car owner, you may change your decals as often as you want to promote specific products and services.
There should be no hurry when it comes to branding. Take your time to define your brand, create the perfect logo that captures your essence, integrate your brand, and be your biggest advocate by spreading the word.