Posts Tagged“trade shows”

But bringing together the entire industry in one several days long event, everyone involved in the industry gifts to experience the companies that are leading the industry, others that are emerging and other still that have aspirations of being a part of either of these groups. Preparing for a trade show is a months-long endeavor. It should be led by the marketing department and involve several departments at your company. Product development should have a major role in your trade show presentations. Because there is also the opportunity to sell product in these environments, your sales department should be a…