As an ecommerce business, not only is it important to have a solid website, it’s just as important to have a social media presence. One social media network that you for sure want to be active on is Instagram.
Instagram is a goldmine of leads. With around 500 million active monthly users, there’s a huge potential audience that you can market to. But as you’d expect, the social network is also full of competition.
If you’re ready to boost your sales made from Instagram, you’ve come to the right place. Keep reading to learn about six tips that will benefit your ecommerce store.
1. Get Your Bio Right
One of the first things you’ll want to do to maximize your Instagram sales success is to optimize your business’s bio. You have 150 characters to convince consumers that your brand is worth following.
Use your Instagram bio like a value proposition. Explain to followers what your business offers. You’ll also want to include a call to action as well as an optimized image that portrays your business’ brand. Make note that your bio can also include a hyperlink. Here you can direct visitors to a specific promotion you’re running or to a sales page.
2. Build a Consistent Brand
Unlike other social media networks, Instagram is a true extension of your brand. When using Instagram, you need to post consistent content that creates a consistent look and feel of your business. The more consistent your posts are, the more they’ll benefit you.
Consistency makes it much easier for new followers to trust your brand. When you’re trusted, consumers are more likely to make a purchase.
You can build a consistent image brand by working with a color scheme, using certain fonts, and sticking to posting about certain content topics.
3. Embrace the Rule of Thirds
Your Instagram posts need to be balanced. You don’t want a page that’s full of overly promotional or sales posts. With the rule of thirds you’ll want to equally divide your posts into three topics:
Conversational posts are those that encourage your audience to interact and engage in a conversation. These posts can involve asking a question or hosting a giveaway contest.
Sharing posts aren’t your own but are instead posts that share industry news or a post created by an industry influencer. Sharing posts can also include user-generated content.
Promotional posts are product posts or any content that is related to your business.
To get the most out of using Instagram, aim for an equal balance between these post types. Focus on building brand awareness and cross-collaborating with industry influencers and your followers.
4. Use Hashtags
Can’t afford to buy Instagram followers? Are you more interested in getting organic results? If so, you’ll want to really focus on using hashtags properly when posting content.
Instagram is a great search engine. Just like Google uses keywords to rank content, Instagram does all of its ranking based on hashtags. When a user searches for a certain hashtag, and you’ve used it in your content, you may get new eyes on your profile.
Instagram ranks content based on top posts as well as the most recent posts. Since hashtags aren’t always unique, you’ll need to focus on posting stand out images that go along with each post.
When using hashtags you need to use one that’s trending, but not so popular that you get lost or pushed out of the results. You can use up to 30 hashtags on a post, but it’s ideal to use 10 or 11 to get the most interaction.
While more hashtags may be better, avoid posts that appear overly spammy. Only use hashtags that make sense with the content you’re posting. Avoid overly broad hashtags like #love or #success.
5. Schedule Your Content
Social media marketing works best when content is relevant, consistent, and personalized. But it can be hard to find time to manually create posts throughout the day. This is where a content calendar or schedule will be a huge help.
There are many tools out there that automate uploading images and videos along with scheduling content posts for a set date and time. This means that even on your busy weeks or those days you’re out of the office, you can still have posts going live on your page.
This is important because periods of inactivity decreases interaction and engagement and can have a negative impact on your performance. Quality is important, but quantity is what keeps followers interested and engaged.
6. Cross-Post Content
Content is more beneficial when it can be viewed and shared across many social platforms. Start by displaying Instagram posts on your other social media profiles as well as on your website. This way no matter where users are, they can stay up-to-date with your latest and greatest content.
Ecommerce stores can enjoy endless success by using Instagram. Keep these six tips in mind so that you can maximize the use of this social media network. Happy posting!