On the surface, digital marketing can be so impersonal. Your engagement with your audience is barred with phone and tablet screens, ads that appear in the middle of your post, and relentless comments that bury the most relevant ones you should be replying to. How can you curb that distance? How can you still make sure you are able to get your branding message across and create an impact with your audience? Just one word: emotions. The efficacy of emotional marketing and advertising There is no greater tactic in digital marketing than evoking an emotional response from your audience. According…

So, you’re interested in becoming a massage therapist. You’ve made a great choice! This field leads to a lot of job satisfaction and you will find that you are excited to go to work every single day. Before you get started in the field of massage therapy, here is what you need to know. How Massage Helps People Massage isn’t just about making others feel good (although it does that too!). It is good for the mind, body and soul. It can help a client relax and deal with stress in a healthy way. Massage also has a lot of…

Choosing the best way to run projects can seem like a tough task. With so many differing methodologies around it can seem as though picking just one is almost impossible. Having said that, there are definitely some powerful reasons for making the switch to PRINCE2 projects from now on. This way of working has proven to be highly effective for many businesses all over the world since it was released in the mid-1990s. The following are a few of the main benefits to bear in mind when considering making the move to PRINCE2 projects. To Get Better Planning One of…

There are many different options for dealing with a failing project. Some companies will throw resources at it while others will look for a completely new approach and others may cancel it altogether. One of the smartest solutions in this case is to look at the project methodology being used. Could it be that you are using the wrong method to deal with this piece of work? In many cases, switching to the PRINCE2 methodology could be the perfect solution to get things running smoothly again. Get Everyone Working in the Same Way Are you currently the wrong project methodology?…

Most established businesses have a project team in place. This is the team that is there to bring plans to life and make the company fit to face up to the future no matter what it holds. However, what about the case of a brand new company. Is there any need for a business that has only got up and running to set up a project team as well? Well, there are some excellent reasons for believing that this is the perfect moment to adopt the PRINCE2 methodology and to bring in the right people who can deal with this…