Companies spend a lot of time, money and other resources to build a viable brand that helps them to become more powerful in the marketplace and generate more sales. Now that the Internet is at a core part of doing business, companies seek to leverage their brands in their online activities. It is a tricky proposition and must be performed carefully so as not to damage a brand as the company attempts to mine online gold. Here is how a company can leverage its brand equity online successfully. Brand Equity is a Valuable Commodity When consumers think of a product…

As a technology reseller, you must bear in mind that shipping IT equipment overseas is often a sophisticated logistical procedure. As with any controlled-use good, customs will require extensive import documentation for the clearance, in addition to an Importer of Record working to make sure your equipment is cleared through customs in accordance with the receiving country’s laws. Preparing the necessary paper work yourself can be daunting, but takes on further complications when you’re shipping internationally to multiple places, and are unfamiliar with their regulations. Even a small misstep can unfortunately cause unwelcome delays at the border. Choosing a global…

native american

Whether the endgame is obtaining official tribal membership, securing rightful financial benefits and/or inheritances, or simply satisfying curiosity, the journey of retracing Native American ancestry is rarely a straightforward experience. 200 years of nearly nonstop hardships ranging from forced relocation to government sanction mass killings led to fewer and fewer individuals able to maintain ties with their tribal cultures without putting their livelihoods or very lives at risk, Subsequently, these scattered remnants faded almost entirely from existence. The end result is both a lack of ancestors being traced to one specific place for multiple generations and a lack of cultural…

If you engage a professional to provide you services, you can expect that the services will be of a certain quality standard. If the services you receive are below this standard and you are damaged in any way as a result, it is called professional negligence and you are entitled to bring litigation against this person or company. In English law, professional negligence is a subset of the general rules on negligence that cover the situation in which a person has represented him or herself as having more than average skills and abilities i.e. a professional. Professional negligence occurs when…

Do you instantly want to visit your local SPCA to get a kitten when you see a cat food commercial? Do you wish you had a dog to walk when you think of getting outside for some exercise? Not many people can resist the charm that pets promise, but looking at their cute faces on television or in your friends’ homes are completely different than actually owning one. The fact is, owning a pet is a huge responsibility and if you want your pet to be happy and healthy for a lifetime, you’re going to have to make a big…