When most people think about native ads, they picture those sponsored articles or content blocks at the bottom of a news story. They seem harmless, maybe even forgettable. But that underestimation misses something important. Native ad networks are quietly shaping key buying decisions, especially in the middle of the funnel. And that’s where things start to get interesting. Mid-Funnel: The Messy Middle of Marketing Top-of-funnel content is all about discovery. It introduces your brand and builds awareness. At the bottom, it’s a hard sell — pricing, offers, calls to action. But in the middle? That’s where trust is built. It’s…
From Scroll to Sale: How Native Ad Networks Drive Mid-Funnel Action
