How to Conduct Social Media Listening

Social media monitoring is an important aspect of content strategy. It helps you create future campaigns, develop messaging, and build your influencer program. It is also vital to forming brand partnerships. 

Influencer Score

Using social listening tools to understand your target audience’s opinions and preferences can be crucial to success. These tools collect and analyze vast amounts of data and deliver refined insights in reports. Such data may include the communication channels used by the audience, their interests and professional backgrounds, and more.

Before you start using social media listening tools, you need to understand your objectives. You want to identify the people who really influence your audience, and you need to find them first. An influencer identification tool will help you find the influencers talking about your brand and product.

Influencers are a great way to make your brand go viral. Using social listening tools, you can find influencers in your target audience who are likely to promote your product or service. For example, if you are selling athletic shoes, you can monitor the conversations people in that segment are having about your shoes. This way, you can play up the positive points of your product and downplay the negatives.


Social media listening is a key strategy to boost your company’s online reputation. However, you need to know the proper methods and tools to conduct this research. This process involves filtering conversations to find insights that pertain to your business. You should also pay attention to keywords associated with your brand, products or services, and even larger industries.

The first step is to know your target audience. Using a social media listening tool, you can identify topics and keywords related to your business. You can also monitor discussions to determine what your audience wants or needs. Social media monitoring can help you find gaps in your services and products.

Filtering Conversations

When conducting social media listening, one of the most important things to do is to filter conversations—several ways to do this include excluding certain keywords and posts from your account. Filtering conversations allows you to find only those related to your topic or business. For example, if you’re looking for tweets about your product, you can set your results to only include those that have been re-tweeted or shared. You can also switch the results to show only the re-tweets or mentions made by people within a certain geographical area.

Social listening is also useful for a general understanding of a brand’s positive or negative sentiment. You may notice that a customer has a particular objection to a product or service you are trying to sell, but a brand’s overall sentiment might be overwhelmingly positive. Listening to what your audience is saying about your product or service can help determine whether you should change your approach or offer something new.

Identifying Influencers

Identifying influencers is key to achieving your goals when conducting social media listening. Influencers are those who can impact a brand’s image and reputation. They can be a small group of people who talk about your brand or product. They may not even make purchases directly. However, they can play an important role in helping your brand reach a broader audience and increase sales.

Social listening also gives you a sense of what your competitors are doing right and wrong. It provides a wealth of information and helps you to identify key influencers in your industry.

Creating a Strategy

Creating a strategy for social media listening involves knowing who your target audience is, then monitoring relevant conversations and keywords. Social listening allows you to gain insight into your audience’s needs and problems. This strategy can help you identify industry gaps or improve customer satisfaction. Fortunately, there are many ways to collect and analyze data.

One of the key benefits of social listening is that it can give you real-time updates about customers’ experiences. It also lets you respond to customer queries quickly and effectively. While 79% of consumers expect brands to respond to a customer’s inquiry within one business day, the average response time is only 25%. Brands that respond quickly on social can gain more trust and deliver a better customer experience.