Posts Tagged“marketing”

Do Promotional Products Really Help Promote Your Business?

When it comes to advertising in today’s digital marketing environment, businesses need to think outside the box (or, in this case, screen). Since digital advertising is so popular, sometimes it takes reverting to an older style of advertising to help your business stand out. Promotional products have been around the advertising world for a very long time. In fact, it is one of the oldest types of promotional marketing that is still popular today. This method would not have stood the test of time if it didn’t really work; you should seriously consider a branded merchandise campaign for your business.…

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Is your business seeing the fine print?

Photo by CC user Jagro on Wikimedia Commons In order for your business to truly differentiate itself from the competition, it has to be winning over consumers on a number of fronts. For starters, you have to produce marketing materials that will not only capture the attention of consumers, but also resonate with them when all is said and done. So, what type of marketing items will get noticed by consumers, yet not cost you an arm and a leg at the same time? Business Cards, Brochures, and More When it comes to making an impact in the business world, it…

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Does Your Business Need Some Authority Behind It?

Photo by CC user Patrick Redmond – Docklands Business Forum on Wikipedia.org Do you sometimes feel like your business has a great message, yet not too many people truly know about it? Unfortunately, there are probably many business owners who can attest to that feeling. They have a great product and/or service, but getting the word out there to consumers is hampered by one or more reasons. As a result, they’re doing the level of business that not only they would like to do, but truly need to do in order to have a healthy revenue stream. With that being the…

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Don’t Be Camera Shy About Video Promotions

Photo by CC user United States Navy (ID 090623-N-6403R-003) What goes into your efforts to promote your brand on a regular basis? Some businesses turn to email marketing. Others look at social media as a great way to push their brands. Still other businesses are delving into mobile marketing as a means to lure more customers. While all of those marketing tactics can prove beneficial to giving your brand the added attention it needs and deserves, where are video promotions on your to-do list? With the right mixture of marketing and video promotions to back up those marketing initiatives, your…

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Business Marketing: a Visual Game

It is said that a picture is worth a thousand words, but why is that the case? Statistics suggest that 90% of the information transmitted to the brain is visual, and that graphic information is processed an astonishing 60,000 times faster than text information. With this being the case, it seems obvious that if you want to communicate a message about your business you will stand a far better chance of making a lasting impression if you can do so with a visual image. The image in question could take many forms. It could be an illustration or a photo.…

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